Last updated: 17 October 2026
Advanced Fishing (“we”, “us”, “our”) operates the website advancedfishing.com.au and our retail stores at 75 Hoxton Park Rd, Liverpool NSW 2170 and 3 Newbridge Rd, Chipping Norton NSW 2170. We respect your privacy and handle personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains what we collect, why, and how you can contact us about it.
What we collect
We collect personal information you give us when you shop with us or get in touch, including:
- Order details – your name, email address, phone number, billing and delivery address, and the products you buy.
- Payment information – payments on this website and in store are processed by Square. We do not see or store your full card number; Square provides us with the card type and last four digits only. Square’s privacy policy is at squareup.com/au/en/legal/general/privacy.
- Account details – if you create an account, your login details and order history.
- Enquiries – anything you send us by email, phone, our contact form or the website chat.
- Technical data – your IP address, browser type, pages viewed and referring site, collected automatically through cookies and analytics tools when you use the website.
How we use it
- To process and deliver your orders, take payment, and send order and shipping confirmations.
- To answer your questions, handle returns, exchanges and warranty claims.
- To keep stock and sales records across our website and stores (our Square point-of-sale system and our online store share the same product and inventory data).
- To improve the website and understand which products and pages are popular.
- To send you marketing emails or offers, only if you have opted in. You can unsubscribe at any time using the link in any email.
- To comply with legal obligations, such as tax and consumer-law record keeping.
Who we share it with
We do not sell your personal information. We share it only with service providers who need it to help us run the business, including:
- Square – payment processing, point of sale and order management.
- Delivery carriers (such as Australia Post and courier services) – your name, address and phone number so your order can be delivered.
- Website hosting and email providers – our site is hosted with GoDaddy and runs on WordPress and WooCommerce.
- Google – we use Google Analytics, Google Ads and Google Merchant Center. These services use cookies to measure website traffic and the performance of our advertising, and may show you our products in Google Shopping and ads on other sites. You can opt out of personalised ads at adssettings.google.com and install the Google Analytics opt-out browser add-on.
Some of these providers store data on servers outside Australia (for example in the United States). We take reasonable steps to ensure they handle your information in line with Australian privacy law.
Cookies
Our website uses cookies to keep items in your cart, remember you if you log in, and measure how the site is used. You can block or delete cookies in your browser settings, but parts of the site (such as the checkout) may not work properly without them.
How we keep it secure
Our website uses SSL encryption. Card payments are handled entirely by Square’s PCI-compliant systems. Access to customer records is limited to staff who need it to serve you. No method of transmission over the internet is completely secure, but we take reasonable steps to protect your information from misuse, loss, and unauthorised access.
How long we keep it
We keep order and transaction records for at least seven years to meet Australian tax and consumer-law requirements. Enquiries and marketing preferences are kept while they are relevant to serving you.
Your rights
You can ask us at any time to access, correct or delete the personal information we hold about you, or to stop sending you marketing. Email admin@advancedfishing.com.au and we will respond within 30 days. If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.
Children
Our website is not directed at children under 16 and we do not knowingly collect personal information from them.
Changes to this policy
We may update this policy from time to time. The current version will always be published on this page with the date it was last updated.
Contact us
Advanced Fishing
75 Hoxton Park Rd, Liverpool NSW 2170 – 0484 813 893
3 Newbridge Rd, Chipping Norton NSW 2170 – 0486 365 797
Email: admin@advancedfishing.com.au
